Rocketboom:
Rocketboom is a three minute daily videoblog based in New York City. We cover and create a wide range of information and commentary from top news stories to quirky internet culture. Agenda includes releasing each new clip at 9am EST, Monday through Friday. With a heavy emphasis on international arts, technology and weblog drama, Rocketboom is presented via online video and widely distributed through RSS.
Rocketboom is currently one of the most popular videoblogs on the internet with more daily subscribers for original syndicated multimedia content than nearly any other site, including podcasts.
We differ from a regular TV program in many important ways. Instead of costing millions of dollars to produce, Rocketboom is created with a consumer-level video camera, a laptop, two lights and a map with no additional overhead or costs. Also, Rocketboom is distributed online, all around the world and on demand, and thus has a much larger potential audience than any TV broadcast. However, we spend $0 on promotion, relying entirely on word-of-mouth, and close to $0 on distribution because bandwidth costs and space are so inexpensive. While TV programs have traditionally been uni-directional, Rocketboom engages its international audience in a wide range of topical discussions.
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