New York City grocery competitors - FreshDirect - Fairway - Whole Foods:
Two fierce rivals go after the same turf. Tempers flare. Names are called; sometimes even bad language is heard. On Wall Street, in politics, at the ballpark, it’s no big deal. In New York’s grocery industry, though, where the heat is usually limited to the habaneros and the high-end purveyors consider themselves members of a small, sophisticated club, the raw hatred between the owners of Fairway and FreshDirect is unusual. “In our business, everyone’s fairly friendly,” says Andy Arons, a co-owner of Gourmet Garage. “And we’ve all been at it for a while. Now you have this blood feud. They loathe each other. It’s hilarious.”
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