Leopard vs Vista 3: A Risk Strategy:
With Apple however, Microsoft faces a threat of lost sales that it can not easily regain. Remember that Microsoft didn't take market share away from Apple, as historical revisionists like to claim, but instead built the PC industry outside of Apple’s core markets.
Individual Mac users may have moved to Windows PCs, but Apple's Mac sales never appreciably dropped. It was Apple's growth against the rest of the PC industry that stalled.
Microsoft didn't build its Windows empire by wooing Mac users to PCs, but rather migrated the rest of the world from calculators, workstations, and mainframe terminals to PCs running Windows.
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