greg.org: the making of: A Day In The Office In The Gallery:
For the 2006 Turner Prize exhibition, artist Phil Collins had Tate Britain set him up with an office in the gallery, where he and two hired researchers worked every day on Phil's next project: "finding people who feel their lives have been ruined by appearing in reality television shows."
Collins used the media hype around the Turner competition itself to garner the attention of his intended subject/collaborators. And according to the firsthand account of Lena Corner, one of the researchers, the strategy succeeded brilliantly.
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