Tuesday, May 08, 2007

Debt: Hasbro And Visa Pervert LIFE Board Game To Train Children In Racking Up Credit Card Debt - Consumerist:

As if credit card-related debt wasn't a big enough problem in the U.S., Hasbro and Visa want to fuel the fire. Hasbro is launching a new edition of The Game of Life called Twists and Turns that will replace play money with a Visa-branded card. Matt Collins, Hasbro's vice president of marketing, said of the switch, "When we started to design a completely new edition of the popular game, we knew it was also time to reflect the way people choose to pay and be paid - and replacing cash with Visa was an obvious choice."

They also changed the goal of the game from accumulating the most money to earning the most "life points." Supposedly this a combination of wealth and life experiences, but it's not hard to see parallels between "life points" and the reward points and airlines miles offered by certain credit cards.

10:15 AM

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