Slashdot | The Drive For Altruism Is Hardwired:
"The Washington Post is reporting on recent neuroscience research indicating that the brain is pre-wired to enjoy altruism — placing the interests of others ahead of one's own. In studies, '[G]enerosity activated a primitive part of the brain that usually lights up in response to food or sex... Altruism, the experiment suggested, was not a superior moral faculty that suppresses basic selfish urges but rather was basic to the brain, hard-wired and pleasurable.' Such research 'has opened up a new window on what it means to be good,' although many philosophers over recorded history have suggested similar things."
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