The Degentrification of Red Hook -- New York Magazine:
Gentrification is a wave that’s flooding the city, transforming block after block. And Red Hook was directly in its path.
Pochoda remembers it clearly. "That moment was there. It was definitely there. Everyone felt it at the same time. And then," she says, "it just went away."
For the last two years, people in Red Hook have been waiting—some hopefully, some fearfully—for that wave to crash, the hordes to come, the towers to sprout. Weirdly, though, none of that has happened. In fact, for all the heraldic attention, the neighborhood now seems to be going in reverse. The Pioneer bar has shut down. So has the bistro 360 and, just recently, the live-music venue the Hook. Buildings put on the market for $2.5 million have stayed empty and unsold. Landlords hoping to get $2,500 a month for a Van Brunt storefront—the rent that Barbara Corcoran was asking—have found no takers. In fact, Corcoran’s spot sat unrented for over two years, until a local business took the space at the cut rate of $1,800 a month. The perception of the neighborhood got bad enough that in August the Post ran a story headlined "Call It ‘Dead’ Hook." Somehow the neighborhood went from "undiscovered paradise" to Dead Hook in just over a year.
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