Thursday, February 28, 2008

The Final Verdict: A Day Without A Starbucks:

Now that the media at large has had time to reflect upon the important national matter that was Starbucks' closing for three hours for "training," it's time to take a look at the lessons learned. The real purpose of the event: A PR stunt. The media: Played like a violin. Complicit: Us. Did CEO Howard Schultz succeed in finding the company's "soul?" Of course not! It was never there to begin with.

6:22 PM

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