Tuesday, June 17, 2008

Steve Jobs and Apple's $19 billion sneeze | Chris Ayres - Times Online:

So what happened? The problem, it turned out, was the video of Mr Jobs's presentation that circulated on YouTube. Bloggers noticed that the Apple chief looked a bit thinner than usual, which - naturally - led to speculation about his imminent death. I say naturally, because Mr Jobs recovered from pancreatic cancer a few years back, but didn't announce it publicly until he was in the clear. This time, Apple went on the offensive, announcing that Mr Jobs had a “common bug”. Alas, that wasn't enough to stop $19 billion vanishing from the company's stock market value.

Which proves, I think, that the description of Mr Jobs as a “rock star” is no longer accurate. After all, dying is usually a good career move for a rock star. No, he is a deity - a messiah in Apple's corporate theocracy. And when God catches flu, people get worried.

1:48 AM

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