Bob Sutton: Wisdom From Steve Jobs: The Importance of Killing Good Ideas:
The thing I remember best was that Jobs advised them that killing bad ideas isn’t that hard -- lots of companies, even bad companies, are good at that. Jobs' argument went something like this: What is really hard – and a hallmark of great companies – is that they kill at lot of good ideas. Sure, this is tough on people who have come-up with the good ideas as they love them and don’t want to see them die. But that for any single good idea to succeed, it needs a lot of resources, time, and attention, and so only a few ideas can be developed fully. Successful companies are tough enough to kill a lot of good ideas so those few that survive have a chance of reaching their full potential and being implemented properly. I would also add that this approach also applies to good product and experience design. If every good idea is thrown into a product, then the result is a terrible and confusing experience. (This seems to be the problem with the latest version of Microsoft word, it does everything, so therefore is very annoying and confusing to use.)
4:25 AM
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