Who's Your Daddy: Why Steve Jobs's Health Matters to Us:
Were he anyone else, Jobs's assertion of a right to privacy would be the end of the matter. But what's private within a family? By erasing the boundaries between consumer and community, fan and family, Jobs has created a brand loyalty to Apple that has contributed to the improbable comeback he lead and the company's current good fortune. But Apple's $25 billion cash horde has come at a cost he didn't count on: The thought that Jobs owes the people whose lives he has touched with his gadgetry a debt that's not counted in dollars.
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