Sunday, March 29, 2009

Daring Fireball: Obsession Times Voice:

There is an easy formula for doing it wrong: publish attention-getting bullshit and pull stunts to generate mindless traffic. The entire quote-unquote “pro blogging” industry — which exists as the sort of pimply teenage brother to the shirt-and-tie SEO industry — is predicated on the notion that blogging is a meaningful verb. It is not. The verb is writing. The format and medium are new, but the craft is ancient.

Obsession times voice is a pretty good stab at a simple formula for doing it right.

3:28 AM

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